Working within the Maquet Corporate Visual Identity, this series was designed to introduce the new Cardiosave Hybrid and Rescue Intra-aortic Balloon Pumps (IABP). In addition to the design & production of the full campaign, I art directed 3 photoshoots: studio beauty shots, product with model and in-hospital photos. Deliverables included: Product Launch portfolio for sales, advertisement, brochure, specification sheets with product call-outs, sales iPad app and trade show booth graphics.

Photographer: Pam Shapiro

Winner of 2013 GD In-House Design Award - Campaign Series.

As the leader in counterpulsation therapy, Maquet is committed to developing intra-aortic balloons that deliver greater hemodynamic support. An IAB assists the heart when it is weak - by increasing the amount of oxygen to the heart while decreasing the heart's workload. The MEGA family campaign targets nurses and physicians that would have traditionally chosen a MEGA balloon for patients over 6' tall. This "MEGA family" campaign started as a sketch in my notebook - showing various patient heights with their corresponding "cc" sizes. After a very fun photoshoot with George Lange, the final result is this memorable campaign bringing awareness that MEGA can now be used for patients 5' and taller. With the new sizing guidelines, a larger patient population can benefit from greater hemodynamic support than ever before. Deliverables included: Product Launch sales guide, Advertisement, tri-fold brochure, patient sizing guideline, exhibition graphics, sales product app.

Photographer: George Lange

This bold approach to an anniversary campaign highlights the rich 175 year history of Maquet. They were the first to introduce stainless steel OR tables in the late 1800s (before that, it was a wooden kitchen table!) and with successful growth, continue to be innovators and thought leaders in the medical device industry.

In an effort to gain employee input on their views of the organization, we launched the "GET ENGAGED" this global campaign highlighting the excellent work that employees within the Getinge Group organization do everyday. In addition to the imagery here, we also included team photos from around the world (manufacturing, marketing, engineering, sales, etc.) holding their own "Get Engaged" signs - in their languages.  A true global campaign - with over 90% participation.

This global awareness campaign was launched to promote the Cultural Core Values for the Getinge Group organization. A series of posters were produced for the global offices (in their local language) to highlight the values & their meaning.